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Dean Henrickson, Berrien County Record (MI)
06/28/2011 - CASS Errors - A look at what they mean and how to resolve them By Kirby GuildTechnical Support Analyst EDITOR’S NOTE: This article introduces what CASS TM is and what it means to Interlink Circulation customers and their subscribers as well as offering hints and examples of how to resolve bad addresses. What is CASS™ and CASS Certification? The USPS® CASS (Coding Accuracy and Support System) process enables United States Postal Service customers to reduce delivery problems by matching their mailing addresses to a USPS-provided database to improve the accuracy of their mailing address, 5-digit ZIP, ZIP+4, carrier route, delivery point and eLOT coding. Certification is required of all mailers, service bureaus and software vendors who perform CASS processing or offer CASS processing services. Certification allows the USPS to ascertain that the accuracy of the process meets minimum standards. Interlink has been CASS certified since the USPS began the program. Because Interlink provides a centralized CASS-processing facility and customers send their lists to us for processing, customers are freed from having to perform their own CASS Certification annually. Why is it important to have all address lists free of CASS errors? Having a subscriber record with a CASS error in your system could cost you about $5 per year in postal fees and cause delivery delays. Read more...
03/31/2011 - Intelligent Mail Barcodes, Interlink & YOU! By Brad HillActing General Manager By now most mailers are familiar with the term Intelligent Mail Barcode or IMB. As it pertains to newspapers, the primary interest in IMB is that it is to replace the current POSTNET barcode as the requirement to claim automation rates when mailing. It comes as a relief to many that the requirement to move to IMB in May 2011 has been delayed by the United States Postal Service. Making the move to IMB requires mailers to obtain a mailer ID, software modifications and a printer or inkjet system that will support the new format. No new date has been announced yet but rest assured that Interlink Circulation will have support for basic IMB at no additional cost when it is required to ensure that those precious, even necessary, automation discounts are preserved. Read more... |
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