Delivery is a proven value added to every newspaper
By William E. (Bill) Garber
It is a rare newspaper whose single-copy sales exceed home delivery. Delivery is a tremendous value added to the newspaper. And with this in mind, better delivery just makes sense and dollars, when considering what poor delivery does to subscriber churn.
Delivery is a key reason why community newspapers compete, and compete well, in not only the world of radio and television, but in the crazy, wonderful, everywhere, always-on digital world.
People are increasingly reluctant to turn on a computer or cell phone, find an app, open an app, look at the landing “page” and try to figure out what everyone is or will be reading, and see what’s going on in the news.